CASES
PARK CITY CHAMBER OF COMMERCE (2001 / 2007)
Park City currently vies for second place as the most important and publicized destination in Brazil among the options in the Northern Hemisphere. Previous activities included writing texts, agendas, photos, intermediating trade partnerships to promote and host fampress, lunches and events for presenting novelties, and consulting for training travel operators and agents for sales.
AMERICAN AIRLINES SKI CLUB (2002 / 2016)
Airline ski program bringing together about 20 US ski resorts and a pool of companies providing snow ski travel services, such as car rentals, travel assistance insurance, credit card management, and specialist tour operators. Since 2002, there has been an annual growth of 25%, with a 650% rise in skiers. In 2012/2013, the equivalent of R$5.6 million was obtained in editorial space, including articles in newspapers, magazines, on the Internet, and on TV.
ARUBA TOURISM AUTHORITY (2004 / 2009)
Aruba stands out among the most published Caribbean destinations in tourism and trade editorial content. The island has become a reference for tourism journalists, with a 200% increase in Brazilians since 2004. In 2009, Aruba was under the limelight in more than 340 articles on tourism, totaling an equivalent of R$5.1 million in editorial space. Such achievements are the outcome of the production of press materials, texts, and photos, visits to newsrooms, sending of promotional materials, and consultancy for events in several capitals and fampress actions in partnership with hotels and airlines.
JACKSON HOLE MOUNTAIN RESORT (2014 / 2020)
Distant from Colorado’s ski resorts, this resort has become nationally known not only for its excellent mountain infrastructure, but also for its proximity to the Grand Teton and Yellowstone national parks. Located in the US state of Wyoming, Jackson Hole Mountain Resort is currently one of the main destinations for Brazilian skiers and snowboarders.